GDS advertising is a proven tool to help hoteliers attract high-value GDS bookings and target travel agents at the point of sale across all four of the industry-leading global distribution systems. In addition to the business intelligence solutions, Hilton will also be encouraging hotels within their portfolio to adopt Amadeus’ GDS Advertising services. The result seen by the Hilton properties that recently completed the pilot integration is refined decision-making, enabling revenue improvement. With this integration, Demand360 data provides GRO’s analytics with improved visibility of booking activity that would otherwise not be accessible to the system. These solutions provide the most comprehensive, forward-looking market data in the hospitality industry, allowing hoteliers to advance their decision making, optimize channel mix, and strengthen revenue per available room (RevPAR).Īs part of the deal, Demand360, which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton’s Revenue Management System (GRO). Today, Hilton and Amadeus announce an extension of their Business Intelligence partnership for Demand360, Rate360, and Agenc圓60. Octo– In challenging times for the hotel industry, having access to quality, forward-looking data is paramount. Increase bookings, shift share, and improve agency relationships with intuitive dashboards that bring additional data source insights including demand and vacation rental data, and quickly identify areas of weakness and maximize and last-minute demand opportunities.Ĭompare current market data with four years of historical insight to fully understand occupancy performance or evaluate trends against pre-pandemic levels.Originally published to the Amadeus Newsroom Amadeus’ Demand360®, Rate360®, Agenc圓60® continues to provide Hilton with forward-looking data to advance hotelier decision making, optimize channel mix, and strengthen RevPAR and adds GDS Advertising endorsement Gain the only view of RevPAR rank available on the market and the ability to benchmark competitors, understand where more focus is needed, and the impact of promotions including Advance Purchase and Qualified Rates to boost occupancy.Īmadeus is the only partner to offer access to data from two of the top four leading hotel brands in the world (15k+ hotels) and more than 41k properties in total as well as data from more than 1k short-term rental markets and 35m listings along with 12 months of comprehensive forward-looking, on-the-books demand and rate data that is updated daily. Identify and maximize local group and events Insight into past and current occupancy performance with detailed segmentation Outperform the competition by benchmarking occupancy, ADR and RevPAR rankĪccess the freshest data available anywhere that is exclusive to AmadeusĪssess and plan quickly with intuitive traffic light visuals Drive occupancy through highly targeted and successful marketing campaigns by identifying warm prospects and leveraging up-to-the-minute intelligence.
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